Image of Scott Purcell

Local. Regional. National. International.

Solving User Challenges is Univeral.

My Story

I’ve been a User Experience, Product Designer, and UX Coaching for over 13 years and I’ve traveled the US working with Fortune 500 companies, including Toyota and Marriott International.

I currently live in Gainesville, Florida (home of the Gators) but my 3 favorite cities in the US are, in order, San Francisco, Chicago, and Boston. I love exploring cities with mass transit systems and bouncing around to new areas to discover new ideas and ways of living. I think moving a bunch of people all at once, successfully, is one of the greatest user experience achievements.

I started my career, in 2008, working for local political campaigns around the time everything started becoming digital. Ideas like donating online, volunteer scheduling, and financial reporting were a paper process and I worked to see them become more digital.

I also worked for the largest and oldest agricultural education institution in the US. While there, I learned research methods from the institution’s, very accomplished, Dean for Research. As a person at the helm of thousands of interesting and innovative scientific research projects, I had to make sure I knew how to articulate user experience findings with persuasion and precision.

I became a UX Consultant for Mindtree in 2013, a foreign software development and technology company that had just started a US office on the east coast, and had just begun practicing Agile Development ideas that were new to me.

On my very first assignment for Mindtree, I was extremely overwhelmed by the size of the organization. The number of stakeholders alone was close to 200 different people with very different ideas about how to move forward and deadlines loomed… but the big question for me was, “how do I get all of these stakeholders on the same page?” I was doing presentation after presentation with feedback sessions that lasted hours upon hours. The answer? Rapid prototyping. I had just finished a book by Jeff Gothelf titled Lean UX and, as of this writing, is in its 3rd edition. If you decide to read it, you’ll understand why rapid prototyping is so valuable to UX Designers.

I soon became known for rapid prototyping and I started doing it all over the US for some pretty big names. I was even involved in developing an automated, self-driving car interface showcased at the Consumer Electronics Show in 2015.

Currently, I coach businesses on how to practice User Experience at every level with Lean UX, Agile, and Design Thinking concepts and mentor new UX designers at CareerFoundry.

Top 5 Strengths

1. Activator

People exceptionally talented in the Activator theme can make things happen by turning thoughts into action. They want to do things now rather than simply talk about them.

2. Maximizer

People exceptionally talented in the Maximizer theme focus on strengths as a way to stimulate personal and group excellence. They seek to transform something strong into something superb.

3. Futuristic

People exceptionally talented in the Futuristic theme are inspired by the future and what could be. They energize others with their visions of the future.

4. Positivity

People exceptionally talented in the Positivity theme have contagious enthusiasm. They are upbeat and can get others excited about what they are going to do.

5. Ideation

People exceptionally talented in the Ideation theme are fascinated by ideas. They are able to find connections between seemingly disparate phenomena.