Back End, Front End, Identity, Mobile, Political, User Experience
This project was a labor of love. It was based on WordPress CMS to allow campaign staff to update the site at a moment’s notice. It included a donation feature that connected the campaign with donors all over the country and a custom Facebook Application that allowed users to add different “Support Craig Lowe” badges to their facebook profile. Combined email targeting, web Analytics analysis, and Facebook Ads produced approximately $20,000 in online donations for the campaign.