Craigslist Case Study Competition

Inferences:

The following are a list of websites that provide a similar service to dealerships and individual sellers:

Autotrader.com

Autotrader.com charges a fee ranging from $25 to $85 for each automobile advertised using their service. Ads purchased at higher price points provide sellers with a number of benefits, including the ability to run their ads indefinitely, as well as additional features aimed at improving buyer confidence. These premium features include: ad activity, feature listing, number of photos, standard inspection, pricing tools, social media share on Facebook, printable signs for seller’s automobile, run a simultaneous ad on KBB.com (Kelley Blue Book).

Posting an ad requires the seller to provide basic information regarding the car to be advertised: mileage, VIN, body type, color, etc. The seller provides this information by typing it into a number of fields on a web-based form.

I did find a way for dealerships to make high volume listings.

Edmunds.com

Edmonds.com offers an inventory-listing program targeted at dealerships called the “Premier Dealer Program.” They do not appear to offer a program for individual sellers. Edmonds.com allows sellers to keep their prices hidden. Sign-up involves an offline process.

Carmax.com

Carmax.com applies a dealership approach to selling cars to individual sellers. Automobiles sold through this service must be brought to a physical location to be professionally appraised.

Conclusions:

  • Year
  • Make
  • Model
  • Price
  • Color
  • Pictures
  • VIN Number
  • Condition
  • Body Style
  • MPG
  • Transmission
  • Engine
  • Drivetrain
  • Stock Number
  • Mileage
  • Consumer Reports
  • Kelly Blue Book Value
  • Carfax
  • AutoCheck

 

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